I grow audiences, then read the data on why they stayed.
Four years inside the creator economy: 3M views across 14 countries, 60+ brand partnerships, and the analytics systems behind them. I build the product and then measure whether it worked.
Where I've built audiences, run campaigns, and turned the numbers into decisions.
Built a tech media brand on TikTok from zero. I run a test-and-learn loop on retention, CTR and engagement data to decide what gets made next, and I negotiate and deliver partnerships with Meta, OnePlus, Anker, UGREEN and AliExpress.
Worked with the PR team on 10+ assets a month across TikTok, Instagram, Shorts and Facebook. I analysed beta-test metrics from 1,000+ users and took the findings to Director-level stakeholders to shape go-to-market calls.
Ran 100+ empathy interviews to find out where the property-buying experience actually broke, then fed that back as concrete fixes. Supported 60+ events across DFW and learned the operational side of a sales floor.
Apps, hardware and AI builds, taken past the prototype stage.
A medicine-tracking app with EHR integration. I built the Swift and SQL backend and designed the whole interface in Figma.
An IBM Watsonx assistant that cut handling time by half. I re-prioritised the feature set after testing and lifted engagement 40%, then demoed it to 100+ judges.
A Raspberry Pi 4B multitool with NFC, GPS and an onboard SQL store, built over 70+ iterations and 400+ hours of durability testing with NASA and the University of Iowa.
A tower-defense game built and shipped to the Apple App Store, live for anyone to download.
Business analysis, valuation and brand work from coursework and Alpha Kappa Psi.
Full plan for a bagel brand: market sizing, unit economics, financial projections, operations and go-to-market.
Equity research and a buy recommendation for Alaska Airlines, covering valuation, competitive position and the risks to the thesis. Built for Alpha Kappa Psi.
Strategic case analysis of Spotify, delivered through Alpha Kappa Psi's professional development track.
A full marketing plan for Victoria's Secret, from the market and customer picture through to recommendations.
A paper on how NVIDIA's leadership communicated through a period of hypergrowth, and what other fast-scaling companies can take from it.
European expansion analysis for the bakery brand Zeit für Brot, built during my exchange in Madrid.
Teardown of how Apple runs its social channels, with competitive benchmarking and a set of recommendations.
Product and market analysis of Dyson's ecosystem: positioning, innovation pipeline and where the line could go next.
Anything without a link is available on request.
From an engineering academy in high school to business analytics and a semester in Madrid.
Built a European market-entry analysis for Zeit für Brot and ran an experimental study with 116 participants on how disclosing AI use affects perceived brand authenticity, in R and Tableau.
Received the Award of Excellence in METSA and the Mr. METSA Award. Founded and led the school's DECA chapter, served as historian for the Student Advisory Board and Thespian Honor Society, and played varsity golf.
Did product R&D through NASA's HUNCH program and competed in Ten80 Engineering on data-driven vehicle design. Member of the Thespian and Spanish National Honor Societies and the Asian Student Association.
Where I've led, built and learned, from UT Dallas back to high school.
I manage the chapter website end to end, from routine updates to full redesigns, and work with the PR team on the content that drives engagement across social. Through the pledge process I completed case studies and business plans, and I now interview prospective members during recruitment and compete in stock pitch and case competitions.
A 400+ member council of faculty and students that gives Business Analytics and AI majors academic resources, workshops and networking. As VP of Marketing I led marketing and digital strategy across Instagram and LinkedIn to drive engagement and event attendance, and created two recurring series, Function Fridays and SQL Sundays. I now chair the organization.
I plan and run local sustainability events across DFW, including community cleanups, recycling drives and ongoing green initiatives, coordinating the volunteers, logistics and campus partnerships behind them.
A product management club at UT Dallas. As a mentee I learned how product managers think and work.
Founded the chapter and grew it from 3 members to more than 120. I led 40 students to the International Career Development Conference, raised over $10,000 in funding and mentored 120 students along the way.
What I reach for, roughly in the order I use it.
Looking for 2027 internships in product management, analytics and marketing. Also up for a conversation about anything creator-economy shaped.
krish.malik@utdallas.edu